WE WEAR
WEAR PINK Campaign
Breast cancer is one of the leading causes of cancer-related deaths among women, but early detection significantly improves the chances of recovery. Despite this, many women delay essential screenings due to a lack of awareness, fear of testing, and limited access to information.
WEAR PINK
Breast Cancer Awareness Month
As part of this project, I created the WEAR PINK campaign to raise awareness and increase visibility on the topic. The campaign features branded shirts and additional products, conveying the message in a clear and engaging visual way.
The heart was chosen as the campaign’s primary symbol – it reflects care, empathy, and connection, bridging the emotional message with the importance of health and well-being.
Key messages of the campaign:
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Empowerment through the strength we hold as women
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Awareness of our personal health
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The value of support and community connection
